You can either write your own helpful and instructional “How to” style content to help your readers, or you can find “Articles with reprint rights.” Yes, if you do a search for “Free Articles” you’ll find there are now websites that offer good articles that you can use as long as you leave the original authors name at the top and bottom of the article. These authors have given permission for anyone to use the articles on their website, but again, they always stipulate that the authors name must be included in the article.

If you have no writing ability or just hate writing, then these articles may be for you. But I don’t like using these free articles because generally they are old and already on hundreds of other websites. Plus articles with free reprint rights have already been read by most of the people on the net.

That’s why I write my own articles. Because that way I know that they don’t exist on any other website on the net. And that way my readers and prospects know there’s only one place in the world to read my original articles and content.At my website. My articles and instructional information makes me stand out from everyone else and you can do the same thing I’m doing.

And another beauty about writing your own articles is that you can briefly mention your products and services in your articles and instructional guides. And even when you include these subtle advertisements in your articles and content, it’s still content! But now it’s turbo-charged content because it’s going to be taken much more serious. When you briefly mention your own products because they fit perfectly into your article, your readers simply see it as a recommendation and not a hard-sell. But be careful not to over-do this.

If you saturate your articles and content with endless plugs and ads for your own stuff, readers will quickly see through this and they will no longer view your articles as content. They will once again see them as ads. So you can get away with one or two brief mentions of your products or services that relate to what you’re teaching, but use caution. You never want your articles and content to have any flavor of a sales letter or they become viewed as just a sales letter.