Now I’d like to take this time to go over two major different types of marketing and advertising. Direct Marketing is my favorite type of marketing. With Direct Marketing, you are talking directly to your prospect through things like magazines, ezines, direct mail, post-cards, and even search engines.

Then the idea behind Direct Marketing is to get the reader (your prospect) to take an action and do something immediately. Such as call a phone number, mail in an order form, visit a website, request a free informational report by email, etc. In my opinion, this is the best income generating kind of marketing because it’s very specific and tells the reader exactly what to do. And believe it or not, readers love to be told what to do. Yes, readers want to be told exactly what to do!

Readers don’t like being confused and don’t like reading un-clear materials or advertising. Readers want you to get right to the point and tell them exactly what you are suggesting they do right NOW! You’ll find that the people who read your ads don’t like playing guessing games and wasting their time trying to figure out what it is you are trying to get them to do. If you want the sale, you better just come right out and tell the reader the next step you want him/her to take!

There is another type of marketing that doesn’t really have a specific name but I’m sure you’ll recognize it when I describe it. This other kind of marketing is the stuff you mostly see on T.V. but also in some magazines and newspapers. It’s a “Get your company brand name out” kind of advertising like when you see an ad that just says “Ford Tough”, or a full page magazine ad that just says “Nike..Just Do It” in big black bold letters. Or it could be an ad that just says “We do it your way at Burger King”

I’m sure you’ve seen that type of advertising around in your day-to-day life, and I’m sure you know exactly what I’m talking about. It’s non-specific, plain as you can get, advertising. It’s purely meant to build brand name recognition so you’ll choose their product later on when you’re out shopping. They know if they can blast their name in front of your eyes enough times, you’ll eventually feel like you know them and can trust them. They know this gives them extreme credibility and trust among consumers.

But that type of “Brand Name” advertising is also hugely expensive and can be a big gamble for the companies doing it. They usually need the help of an expensive, top-notch ad agency to give their ads the right kind of look and feel. The names I mentioned above are the type we typically see involved in that kind of advertising. It’s usually major corporations that do that type of advertising. And the main objective of these major corporations is to simply get an idea into the heads of the people who see their ads.

Since me and you are not major corporations, it just makes sense that we don’t want to do that type of advertising. We want to do just the opposite. As smaller internet marketers working out of our homes, we don’t want to just get a basic brand name or idea into peoples heads. We want them to take action right this minute and make some sort of contact with us right now!

We want to do the first kind of marketing I described above called “Direct Marketing” because this type of advertising gets things to happen and orders to occur immediately. As a small internet marketer working out of our home, we need to know as quickly as possible which ads are working and which are not. The best way to do that is to be very specific in your ads as far as what you want the reader to do.

This type of specific direct marketing is what makes testing your ads more simple. When you are telling your readers (prospects) exactly what you want them to do, it becomes very simple to find out whether or not they actually did it. And of course this is called “Tracking your ads” or “Ad Tracking.” And I’ll be teaching you the best techniques for Ad Tracking later in this course. But first, lets talk about…