How Thor Schrock and his Schrock Innovations Changed the View of Online Entrepreneurship

Thor Schrock isn’t a famous Internet marketer or a brilliant software developer. His success might be similar to his adage “From Peanut to Profits” being the president and owner of Schrock Innovations. But aside from his brick and mortar business, he had been an executive producer for the Internet reality show on affiliate marketing in 2008. He is also the owner of CreativeUS, LLC. With all this accomplishments linked into his name, no wonder, he is one of the leading online entrepreneurs today.

His initial business venture is Schrock Innovations Computer Company, a brick and mortar company on computer repair and servicing. Since 2004, the company widened its services such as website design and hosting, corporate service agreements, remote and on-site PC repair, and modular computer system. Apart from being an entrepreneur, Thor Schrock is also a radio host in KFOR 1240 AM, with his one-hour radio show Compute This. It catapulted his PC Company’s marketing success and even expanded his scope releasing online promotions, yellow page advertising and email campaign on customer’s purchase. In 2005, he belonged to the top business men below 40, recognized by Lincoln Business Journal for his entrepreneurial achievements. Apart from the services, Schrock Computers provides modular system that meets an individual’s needs. He has modular desktop computers, notebook computer and desktop replacement models. Another addition is the Schrock Desk, a web-based technical support where a support person appears on the screen to provide instruction on fixing minor computer problems. His web design and hosting services are of excellent quality. His promotional package includes free updates and statistics reporting.

Thor Schrock’s other business, CreativeUS, LLC is an online-based promotion and marketing specialization that assists Internet marketers in SEO strategies and make money from it. Aside from that, he also has several numbers of online stores providing services and products. After winning as the second runner-up in the reality show Next Internet Millionaire, he produced another reality show Top Affiliate Challenge. It is also billed as the pioneer affiliate marketing reality show in real-time and for three weeks, 12 Internet marketers will be grouped into three and compete in the show to stay in place. The leaders for each team were well-known marketing gurus Shoemoney, Ken McArthur and John Chow.

Many believed that without Thor’s pulling of famous marketers, the show would most likely gain poor viewership. Unfortunately, many viewers are dismayed by how poor the show was executed. One is its poor production. Even though it’s highly sponsored, the show lacks video quality, frequent video chopping and instances of unexpected video cuts. The host, Monica Durezo made the show even worse due to her lack of knowledge on the field. The prizes and awards are also ridiculous giving away Power Tools to challenge winners, instead of SEO utility softwares or anything related to affiliate marketing. Later on, the show gets worse with unhappy contestants. Shoemoney left the show due to the birth of his child and contestants are already using their own money to produce revenue for the challenges.