Ted Nicholas has been marketing products for over thirty years. If you look close, you can find a little bit of Ted in just about every advertisement in any magazine or newspaper. He’s literally had that great of an impact on the marketing world as a whole.

Many of his students are still using his techniques right to this day along with many copy cats that just copied his smooth, effective style. But although we can’t get away from the fact that Ted Nicholas is a big piece of marketing history, his name is slowly becoming just that….history. He is one of those stubborn marketers that wants to forever stick by his old principles instead of embracing the future. But I’ll tell you more about that down below.

Ted Nicholas is definitely not a bad marketer. He’s one of the best! His teachings are are right on the money and I think you’d be doing yourself a favor by studying his materials. In his books over the years he introduced many of the mail order techniques that are now considered the standard, text book way of doing things.

Others have said that Ted Nicholas some times gets a little too analytical and goes over the tiny details too much. And he discusses how processes work but some times fails to explain what their purpose and point they serve to help you know exactly what your doing.

Theories are great but they are still just theories. Most people would like to see some every day examples of tried, tested, and proven techniques. Most of us want to see how things work with our own two eyes as a form of proof that goes beyond just a simple theory.

The only other problem with Ted Nicholas is that he hasn’t fully jumped on to the internet yet so he’s a bit old fashioned in my opinion and I think he’s missing a big piece of the action. There are quite a few marketers that haven’t entered it either so Ted is not the only big name marketer that has failed to enter this new age of technology that we all now live in, there are many others just like him. But in my opinion these guys are all going to have to get online with the rest of us unless they just want to be a forgotten name in offline, direct mail history.

So I would recommend reading books by Ted Nicholas but I wouldn’t start out with them. My first picks would be marketers that have embraced the internet with both arms and are milking it for all that it’s worth. Guys like Cory Rudl, Mark Joyner, Dr. Kevin Nunley, and Marlon Sanders.