Just remember to always put yourself in the shoes of your buyer as you think of ways to write ad copy. You must understand exactly what your customer wants. You’ll find it’s a lot easier to sell a solution to your customers’ problems than it is to try to sell a feature. So in selling your products or services, you should always bring up some problems that your target market are likely to have and then tell them how your product or service will solve that problem. (more…)