Remember, the best way to get people to stay at your website and become “Real” serious customers is to teach them before you sell to them. What do I mean? Almost every website on the net these days is using the exact same sales method and it doesn’t work. Do you notice how almost every website just looks like one big sales letter? (more…)

There is an on-going debate about whether long sales letters work better than short sales letters or if it’s the other way around. From my experience, long sales letters always work better than short ones. But long sales letters that aren’t making any strong points or making the reader curious don’t work. (more…)