Product pricing is critical. Most marketers make their most jumbo mistakes when it comes to the pricing of their products or services. You should never set your product pricing up based on your cost of your product or service. Your cost should never even be much of a factor at all. What is most important is that you are charging the maximum amount your market is willing to pay you. (more…)

Don’t list more than 2 or 3 free bonuses that you’re giving away with your product or service. If you have a long list of 10 or 15 free bonuses, people will be overwhelmed and not even be able to comprehend everything they’re getting. They’ll try to study each bonus and eventually think it’s either too good to be true or that the whole thing will just be too much hassle to try and actually use all those bonuses. (more…)