A good money back guarantee is another thing your reader will be looking for. These days everyone has a guarantee so if you don’t, you’ll look like you’re not very sure of your product. Don’t make it something unrealistic like “I offer a 50 year money-back guarantee!” This sounds like a kid wrote it because it’s just way too long. The reader isn’t even sure if he’ll still be alive in 50 years. Make your guarantee something realistic like between 30 days and 1 year. (more…)