Miriam Otte is the author of “Marketing with Speeches and Seminars: Your Key to More Clients and Referrals” This title concentrates on how to use public speaking to market your business. She covers the topic in great detail and it’s probably one of the most overlooked promotional ideas in marketing. Miriam Otte warns against things like not turning your speech into an infomercial and how to prepare properly, everything from the room to getting over nervousness.

The more I think about this type of promotion the more local businesses that come to mind that could benefit from it. Many local organizations welcome a public speaker at their meetings and can be a great way to promote many types of businesses to the audience. If you had a web design firm and gave a talk about how to make a site or optimize it for example, a lot of people in an audience of business owners may want you to do work for them if you can demonstrate knowledge and give examples of customers who’ve benefited from you in the past. (more…)