Now I’d like to take this time to go over two major different types of marketing and advertising. Direct Marketing is my favorite type of marketing. With Direct Marketing, you are talking directly to your prospect through things like magazines, ezines, direct mail, post-cards, and even search engines.

Then the idea behind Direct Marketing is to get the reader (your prospect) to take an action and do something immediately. Such as call a phone number, mail in an order form, visit a website, (more…)

It’s important that you’re constantly looking for open doors and alternative ways to market your products and services. Timing plays an important role in the “Open Door” marketing concept. You want to reach your prospect when they are most vulnerable because they’ll obviously be more open to your offer. (more…)

Sure it’s great to know what does work, but it’s equally important to know what doesn’t work in marketing products and services on the internet. It’s important so you can avoid wasting your time and money on methods that are already known to be failures. One such failure (more…)