If you decide to buy a list, make sure it’s a list of purchasers. What do I mean? I mean don’t just buy a list of people that came out of phone books. And don’t buy a list of people that have simply made inquiries about a product or service. Most companies refer to the list of people that have contacted them but not yet purchased, as their prospect list or lead list. (more…)
Posts Tagged ‘mailing list’
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How often should I send out a mailing to my list?
Posted by Jason Isaksen on March 18th, 2010
Don’t do mailings to your list more than once a week. If you mail to your list more than once a week, you’ll just end up irritating your readers and more of them will start asking to be removed from your list. So once a week is the maximum. Even doing a mailing once a week might be too often for your particular list if you aren’t telling the readers of your list anything exciting or newsworthy. In this case, you may need to keep your mailings down to twice a month. The more exciting and informative your emails are to your readers, the more often you can get away with mailing to them. (more…)
