Dan Kennedy is my all time favorite marketing writer on the face of the earth. I have bought just about every book they guy wrote. And they are extremely helpful tools and resources!

But I must warn you! Dan Kennedy has great knowledge of the offline marketing world, but I don’t think he has much to offer in the online world. And I think we all agree that the future of marketing is all on the internet. I heard that Dan disagrees with this. I guess that is why he focus most of his energy in offline advertising. (more…)