You might even consider adding something called a “Damaging Admission”

A “Damaging Admission?” is when you tell the readers something bad about your company, product, or service. It’s when you tell them something that actually is damaging to your sales pitch. I know what you’re thinking. “Is this guy nuts! Why would you ever want to say something bad about your own company or product and why would you want to purposely damage your own sales pitch?” (more…)