Spying on your competitors on a regular basis thoroughly inspect their offers, products, and services is mandatory. You’ll easily find opportunities to give yourself a major advantage over them. You could do any number of things to have a better offer than your competition such as giving prospects and customers more attention, showing off your superior knowledge of the industry and related products and services, better guarantee, free shipping, free bonus gifts, better quality products, better technical support, free set-up, free installation and much more. These days it’s so easy to spy on competitors you have no excuse not to.

But never tear your competition to shreds when talking to a customer. Bad mouthing your competitors just makes you look bad. It takes away your own credibility. It’s ok to point out a few things that make you, your products and services better than your competitors, but just don’t slam them too hard.

People are smart and they know it’s basically not very professional to “Bad Mouth” someone when they’re not even around to defend themselves. When you present your own offer in an impressive fashion there is not need to tear the competition apart and your customers will respect you for this. And they will see for themselves how much better you are than the competition.

Can you see why making subtle references to why the competition is inferior is better than just saying it out-right? Let your customers soak up your subtle hints about why it would be a mistake to go with the competition and you’ll get more respect than you know what to do with. But this whole process starts out by spying on your competition