Specialty Merchandise Corporation has been around for years.
SMC basically allows you to sell their products. You buy them low and try to sell them high. Specialty Merchandise Corporation has run ads in the back of small business magazines for years. They’ve also run quite a few infomercials. Part of the genius of SMC was who they chose to be their spokesman for the company. They chose Tom Bosley, the dad from the old sit com Happy Days. Tom is the perfect spokesman because he just looks like someone you can trust. After all, this guy played a strict dad on T.V. so it just makes sense that America trusts this guy. Choosing Tom Bosley was a very smart move.
SMC mostly specializes in giftware, jewelery, collectables and other general merchandise. They offer a lot of cute things for women to use and display around the house.
But there are several reasons why this type of home business is not the easiest to make a living with. The number one thing that bothers me about this type of business is the amount of competition. The second problem I have with this type of business is the lack of mark-up or low margins. It seems to me like you’d literally need to be the size of Wal-Mart to actually get wealthy using the SMC system.
SMC has recruited thousands of SMC vendors over the years and now there’s copy-cat type companies that do drop shipping that you’ll also have to compete with.
The self-replicating websites that SMC gives you are nice and easy, but the problem is from my experience, search engines don’t like replicated websites and usually don’t give them much page ranking if any. Search engines seem to strongly dislike duplicate websites. If you built your own SMC website from scratch, you’d probably do a lot better. But most big companies don’t like vendors building custom websites from scratch. Maybe SMC is different. I’ll have to ask them about it.
I think Specialty Merchandise Corporation is a very strong company that will be around for many years to come, but I still don’t think it’s an easy way to make money. if you email my autoresponder here it will send you an email about our top pick of all the business opportunities we’ve reviewed over the years (and no, it’s not mentioned anywhere on this site). It only sends one email response, so you won’t get spams or other emails from it. I’ve never heard complaints about the SMC product quality, but after so many years I haven’t heard a single person who made money selling them either.
There’s so much competition after years of informericals. To succeeed, your chances are better with a product that has no competitors, rather than marketing sofas or picture frames when thousands of others are selling the exact same goods. Shoot an email to our autoresponder above if you want to find a great example of this.