Seth Godin is the author of seven best selling books about marketing, web design, permission marketing, and business management. His latest “All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World” focuses on the storytelling aspect of marketing.

Some examples would be how Harley Davidson makes motorcycles that are mainly image, while a similar Japanese bike costs half as much and more technically advanced, people will still buy a Harley just for the image they’ve created. Also how Nike can sell a pair of sneakers for $200 when a $10 no name pair is usually just as comfortable and durable.

All Marketers Are Liars would be recommended for someone who runs a small business and wants to learn how to set their products or services apart, a webmaster, or even a professional sales copy writer would enjoy this book. Reviews on Amazon for other books by Seth Godin fared well also.