Mar 18th,2010
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All Marketers Are Liars by Seth Godin
Seth Godin is the author of seven best selling books about marketing, web design, permission marketing, and business management. His latest “All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World” focuses on the storytelling aspect of marketing.
Some examples would be how Harley Davidson makes motorcycles that are mainly image, while a similar Japanese bike costs half as much and more technically advanced, people will still buy a Harley just for the image they’ve created. Also how Nike can sell a pair of sneakers for $200 when a $10 no name pair is usually just as comfortable and durable.
All Marketers Are Liars would be recommended for someone who runs a small business and wants to learn how to set their products or services apart, a webmaster, or even a professional sales copy writer would enjoy this book. Reviews on Amazon for other books by Seth Godin fared well also.
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About: Jason: Jason Isaksen is an award winning author of books and courses on Internet marketing, including Millions At The Kitchen Table |
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You’re right on the money with this article, keep it up!