When writing the free content for your website, keep in mind that the search engines scan your website to see what words tend to be repeated in your website. For example, if you mention the term “Business Opportunity” seven times on one of your web pages, the search engines are going to be likely to show your website when someone types “Business Opportunity” into that search engine. If you take this page for example, I say the term free content and I’m guessing that’s the term you typed to get this web page to pop up.

The only way a search engine can tell what subject matter your website is about is by looking for a high percentage of the same word or words repeated more than once. It just makes sense that if the word “Restaurant” appears on a single page of my website more times than any other word, my website is probably about restaurants. So the search engine now knows that your website should be listed under the keyword “Restaurant” So when people go to a search engine and type the word “Restaurant” your website should come up. It’s much more difficult to get your website listed than the above example, but if you’re a beginner, that’s all you need to know for now.

Getting top rankings on search engines is much more complex than just the amount of times you say a word in your free content, but it does play a major role in it. I’ll teach you more about how to get top ranking search listings toward the end of this course, but for right now I’m staying focused on “Writing your free content.”