Sales Genie claims to provide unlimited sales leads and mailing list for your business. They offer leads for many different categories, divided into different niches.

In theory this sounds like a priceless marketing tool for any business. I haven’t tried Sales Genie so I won’t categorize them with the rest of the “lead selling” businesses. But I have spent money with many of these so-called lead generating companies and came out empty handed time and time again.

It is very difficult to sell to a lead that has not been generated by yourself or your business, and the conversion rate tends to be ugly.

Here’s the deal: Sales Genie could be a valuable tool for your business, but be very careful when buying leads from any company as it tends to be misleading.