Don’t list more than 2 or 3 free bonuses that you’re giving away with your product or service. If you have a long list of 10 or 15 free bonuses, people will be overwhelmed and not even be able to comprehend everything they’re getting. They’ll try to study each bonus and eventually think it’s either too good to be true or that the whole thing will just be too much hassle to try and actually use all those bonuses.

Over-bonusing tends to either make you look like a scammer or look too desperate to sell your stuff. People don’t like buying from desperate sales people. There’s this trend I see happening on the net where all these companies try to offer more bonuses than their competitors. Then their competitors add more bonuses and back and fourth until its now become common to see these websites offering 10 bonuses. Again another serious problem with that is the fact that people say to themselves “How will I ever get the time to actually use all these free bonuses?” So they just change their mind on the whole purchase and leave your website.

Also, make sure your bonuses are closely related to the product or service you’re selling. Often times you’ll see websites that sell computer software and they’ll have one of their bonuses being a “Free 3 day 2 night Vacation.” That’s not a good idea because a vacation has nothing to do with computer software.

A much better bonus would have been a free wireless mouse or an extra bonus piece of software. At least we could be fairly certain the reader or prospective customer could use that type of bonus. But with a vacation give-away, there’s a hundred different reasons a person could decide they don’t want a vacation right now. They may be too busy right now, or maybe it’s the winter and too cold, or maybe they just got back from a vacation. Or maybe they just don’t like the destination of your vacation give-away. I think you get the point. A vacation give-away would fail to entice the masses. So keep your bonuses closely related to the original product or service that the reader is considering purchasing from you.