It’s important that you’re constantly looking for open doors and alternative ways to market your products and services. Timing plays an important role in the “Open Door” marketing concept. You want to reach your prospect when they are most vulnerable because they’ll obviously be more open to your offer.

Think like a marketer! Don’t think like a salesman! Approach your prospects from different angles and reach them at the right time to get them to fully listen to how your product is about to change their life! With the right timing and the right angle, along with an open door, they’ll listen to every single one of the benefits your products and services will offer them. They’ll come to you hungry for what you’ve got.

A famous internet marketer once told me a story about two men hitch-hiking on the side of the road. Each man has his thumb up and is holding a cardboard sign with the other hand. One sign simply says “Dallas” and the other one says “To Moms House For Christmas.” You can bet who’s gonna get that ride!

This is a perfect example of slipping in an open door from the right angle. And even though these hitch-hikers aren’t marketing anything, this example can easily be illustrated using sales analogies as well. You can easily incorporate this style and use this lesson to create ads that slip in the “Open Door” from the right angle the exact same way. The main ingredient is to avoid doing what all the other marketers are doing and try something completely different, creative, original clever etc.