If you decide to buy a list, make sure it’s a list of purchasers. What do I mean? I mean don’t just buy a list of people that came out of phone books. And don’t buy a list of people that have simply made inquiries about a product or service. Most companies refer to the list of people that have contacted them but not yet purchased, as their prospect list or lead list.

Don’t buy these mailing lists. Only buy lists of people who actually are on a companies list because they made a purchase from them. In most cases, the company will even be able to tell you how much the cost of the item the people purchased was. The point is that you want buyers and not tire-kickers who are generally window shoppers. If you have a list of people that have recently bought something similar or related to the product or service you are selling, the odds are infinitely better that you’ll get a sale out of them too.

Just be sure to find out the purchase price of the product they bought from the other company. If they bought something for only $19.95 from the other company, you’re probably going to get poor results if you try to sell them something similar for $299.00

Also, when buying lists, be sure to ask how old the list is. Don’t buy lists that are older than 6 months old. The best lists are no more than 4 months old. I like lists that are between one and four months old. I’ve done best with these.

Keep in mind, you don’t have to use mailing lists if they don’t sound like something you’d like to do, but they do work well. I’ll be going over several other great marketing methods as you continue reading.