Display ads are usually at least one inch tall by two inches wide and they get as big as a quarter-page, half page, and even full page. Display ads are more expensive, but some times worth it. Because there are some people who don’t read classified ads because they think they’re a joke in business magazines.

In newspapers, classifieds are taken a little more serious. But in newspapers, display ads are taken the most serious. The main reason display ads are more expensive is because they’re bigger. And the readers of magazines and newspapers tend to take them more serious because display ads usually appear right along side the articles. Plus I think readers know the advertiser had to spend big money to get that ad and usually more reputable companies are the only ones that can typically afford expensive display ads. So they take you more serious when you have a display ad. Where as in classified ads, readers know you’re ad only cost you a few bucks so they may wonder why you can’t afford display ads since you’re claiming you’re a millionaire and you’re claiming you’ll teach them how to make millions.

As far as creating display ads, they basically use the same idea as a classified ad except they are just bigger. So your display ads still just contain a headline, the body copy(curious details) and then your call to action which tells them to go to a website or to call a phone number. Of course, another one of the big advantages of display ads is that you get to list a lot more information. Classifieds usually limit you to only 25 or 30 words, where as you can get hundreds of words into a display ad. Many marketers feel like they don’t get enough space to really say everything they want to say inside a little classified ad. And display ads completely take care of this problem because you can practically fit your whole sales letter into one. Especially if you take out a half page or full page ad.