Luke Sullivan is the author of “Hey, Whipple, Squeeze This: A Guide to Creating Great Ads”. This humorous and informative book is perfect for those who work in advertising agencies or anyone who’s thinking about getting into the advertising business. I’d also recommend it to anyone who is going to be writing their own sales copy for advertisements and need an excellent primer without going to a college course on the subject.

Reviews of Luke Sullivan’s work on amazon.com is overwhelmingly positive, with many people “in the business” writing praise as well. If you want a humorous, witty view if the inside of an advertising agency and a real idea of the business you’ll be getting in to, or just some solid advice on making you’re own ads, we highly recommend Luke Sullivan’s book “Hey, Whipple, Squeeze This: A Guide to Creating Great Ads”