Also you may already know it, but I’ll say it for the beginners reading this.Most pay per click search engines have a “Search Term Suggestion Tool” What’s this? This is an internet marketers best friend because it allows you to type in a key-word or search term and find out how many people search for that word each month.

Overture.com has the best one I’ve seen and it helps that they get such a large volume of traffic because that helps make the results closer to that of a big engine like yahoo.

So using this search term suggestion tool I can, for example type in the term “Business opportunity” and find out that 74,000 people a month type that term into that search engine. Then I can do a search for something like “online business” and find out that only about 2,000 people a month search for that term. And all these numbers may not seem like a big deal to you right now but eventually this tool will help you to understand what is a fair deal, good deal, great deal, and bad deal when it comes to figuring out how much to bid on a given search term.

Not only does this tool help guide you on how much to bid, but it also tells you which words are a complete waste of your time. And this is important because you don’t want to spend a bunch of your time working with a search term that gets only 5 visitors a month. Or even worse, none! This “Search Term Suggestion Tool” will let you know if a search term is worthless or not. In the past we could only guess about which keywords we thought were the best. Now you can find out for a fact and be absolutely certain that you’re working with a winner.

Another extremely useful feature of the Search Term or keyword Suggestion Tool is the fact that it will show you new terms that you never knew even existed. For example, let’s say you sell a marketing course like this one. Obviously you would want to buy or bid on the term “Marketing Course.” Well when you type the term “Marketing Course” into the search term suggestion tool it will show you many other keywords as suggestions to you such as: “Internet Marketing Course”, “Marketing Seminar”, “Marketing software”, “Marketing Books”, “Marketing Tools”, “Marketing Tips”, “Marketing Secrets”, “Online Marketing Books”, “Internet Marketing Secrets”, “Internet Marketing Books” etc. And you would have never known these search terms existed if it wasn’t for this handy little search term tool. So use that tool to your advantage and it will help keep you a step ahead of the competition. My favorite search term or keyword suggestion tool is the one at overture.com.