John Cash Locke’s trademark phrase is “Invest the Cash Now Way”. He invites you to become a member of the “Cash Now family”, and he puts dollar signs around his adopted middle name, so that it’s written out as “$Cash$”.

These are the kind of things that make me suspicious about a person who’s supposedly selling a serious concept – how and when to risk your money (and/or credit rating) on buying real estate. It seems to me that John Cash Locke is flashing the dollar sign as often as possible, so that you’ll get dollar signs lighting up in your unconscious mind. And he’s putting across the image of a cozy family, so that you feel warm and safe and important. It may work on some people, but it makes me want to run for the hills.

Cash Locke’s best-known products as a real estate guru are his training manual, “Big Bucks Bird Dogging” (This contains 7 CDs which you get for $689.00 at the time of this writing), and his e-book, “Subject To, That’s What I Do” (About fifty bucks for this one). John Cash Locke also runs investment seminars, and has used the materials from these to produce a Sub To Training Course.

Cash Locke’s background ranges from co-ownership of radio and television stations, advertising, casino operations, and marketing and sales in different industries.

John Cash Locke has often criticized other investment gurus claiming every other week somebody has discovered a “new and better way” to buy houses. He seems to be saying it’s all a big game. But John Cash Locke doesn’t explain why he’s not part of the game. He seems to be playing in the middle of the game with all the other gurus.