Internet marketing gurus are rampant over the internet. They charge hundreds or even thousands of dollars but nobody really knows whether their online reputation are the same as the one they have on earth or whether they are a real deal. One of these genuine internet marketing guru is by the name of Jason Pearson. Jason invented the Online Traffic Formula which has been popular around the internet for a couple of years already. Unlike most gurus, Jason never charge anyone nor commanded the title guru. Rather, he experimented on the waves of the constantly changing internet marketing seas and shared his data for the world to see. The result was that he gained a multitude of followers and an online reputation that is real.

With Jason Pearson’s growing popularity, he was able to make money from his own name or brand. He had additional selling point stating that he was able to earn millions of dollars from using his own formula.   He even is giving away a free tutorial CD wherein users only need to pay for the shipping fee. Unfortunately, this free CD generated a lot of scepticism in the online community of a possible scam. It is still highly controversial whether this action of Jason Pearson was to help the users or to help himself.