Your goal should be to get as many people to read your website as possible. So don’t give people a reason to click away. There should be nothing irritating about your website. I’ve studied many books on how to write headlines and I’ve come up with some definite answers.

Again, I know I said this before, but it’s extremely important that your website has a great headline to first pull the reader in and lock the reader into your content or sales letter. Here are a few good examples of headlines that have worked in the past:

“The truth about internet marketing and why you’re not making any money”

“How to stop cheating on your diet”

Do you know how to write a headline? Start out with a solid, powerful, curious, helpful headline and follow that up with a sub-headline. A sub headline simply clears up your main headline a little bit, while giving the reader some more powerful, interesting, curious, informative, surprising information. Here’s an example of a good headline and sub headline combination:

Headline

“The truth about internet marketing and why you’re not making any money”

Sub Headline:

“Find out how this astounding new approach to internet marketing has changed that”

So you can see how those two headlines work together to first pull the reader into the page. Then the reader is locked in with that sub headline that makes them want to know more. That method has worked for years, so unless you are already an internet marketing expert, I would stick with it.

Then just roll right into your body text which obviously explains the story behind your headline. If you need more help with how to write headlines click the link below.