You have a couple basic options when it comes to creating the main page of your website.

1. You could make the main opening page (home page) of your website a big sales letter along with a strong, catchy head line at the very top of your page.

2. You could start out without trying to sell anything to your readers. Often times, readers become on-guard and cautious when they see that someone is trying to sell them something. Readers tend to read this type of sales page with a certain amount of suspicion. But if you make your main home page just pure helpful and educational facts about the topic you’re the expert on, then your readers will relax and just enjoy reading your free content. Your readers will then let their guard down and be much more receptive when you do start trying to sell them something in a subtle way. This is my favorite method for creating a home page or main 1st page. To see an example, just look at my ProgramReview.com website.

I like to just make my main page an information packed page full of helpful tips, tricks, secrets, etc., along with money and time saving advice. Your readers will love you for this and this free material you provided will instantly give you major credibility and trust among your readers and prospective buyers. Then after they are done reading the article, you can urge them to click a new link at the bottom of your page that goes to a sales letter. By waiting until your readers trust you and feel you’re credible, you’re sales letter will now have 10 times the impact on the reader than it would without the free advice. We’ll talk much more about this later in this course. You can see a perfect sample of this type of marketing when you go to my site at: www.ProgramReview.com