You need at least 4x to 10x mark-up if you plan to make serious money in direct marketing from home. So if your product costs you $10 to buy or produce, then you should be selling it for at least $40. Or even $100 if you can get it.

Often times you can get a 10x mark-up if you can write good advertising copy and show that your product is worth that big price tag. But if it cost you $10 to buy or create your product, don’t charge $15 or $20 for it. You’ll never achieve the kind of serious income I’m talking about with that type of low mark-up. Look at all the wealthy people in our world and you’ll see they all have that one thing in common… A high ticket, high mark up product.