Always be sure to make your prices very clear and display them in bold! There is nothing worse than this tactic of hiding the price that some marketers use. I’m sure you’ve been on a website where you click all over the place to try and find the price but it’s just not there.

Can you believe internet marketers actually hide their prices on purpose? Yah, they think their readers will become so curious that their own curiosity will force them to call up and ask the price. These dumb marketers think that once they’ve got you on the phone asking about prices, they’ve got you! They think it will be easy to get you to make a purchase if they can just get you to call in to find out the mysterious secret prices.

It’s no mystery folks! Sure a few readers will be curious enough to call you and ask about prices, but the vast majority will instantly leave and never come back. There’s an old saying “If you have to ask what the price is, it’s probably too much” And that is exactly what your readers will think if you don’t list your prices. Or even if you just make your prices hard to find. Your readers will just assume your prices are not on your site if the prices can’t be easily found. So don’t play the price hiding game! Just put your price in big bold letters at the end of your sales letters or on the end of each of your web pages. That’s the way your readers want it. I know because I’ve asked several thousand of them in surveys I conduct.

Your goal should be to get as many people to read your website as possible. So don’t give people a reason to click away. There should be nothing irritating about your website.