Always keep this in mind: When people are reading a magazine and see an ad, most of the time they will immediately move their eyes away from that ad and try to find something that isn’t an ad. This just makes common logical sense right? Well I guess not because you’ll notice that most of the ads look like ads.

Now I know what you’re saying: “What is this guy crazy? Of course ads look like ads because they are ads”

Well ads don’t need to look like ads. You can write an ad that looks almost identical to a news article or to an editorial review. Or you could even make your ad look like the horoscope section or a “Dear Abby” style ad column. Magazines don’t have any rule against this sort of thing so I’d strongly recommend you disguise your ad to look something more like content. Yes, even magazine readers are looking for content. They don’t buy magazines to read ads. If readers had their choice there would be no ads. There’d be just pure content. Same is true with T.V. Do you think there are many people who actually want commercials? So just remember. Disguise! Disguise! Disguise!

The minds of readers are pre-programmed to block out all ads at all times. So you must get past their mental ad filters.