Dave Lakhani is the president of Bold Approach who claims to be able to provide sales, marketing and public relations consulting to business owners. He also provides those who sign up for it, a free newsletter called Bold Insights. His most recent achievement is authoring a book called “Persuasion The Art of Getting What You Want.”

Dave Lakhani seems to have been quite successful with the strategies he provides in his books and newsletter. From what I can see, he has a very loyal following and most people report that his simple common sense concepts he outlines will help you grow your business. At this point, I think Dave Lakhani is a good resource. I’ve been going over his material and I’m impressed with what I see so far. I do think you should read the book at Doublepayment.com first though, before proceeding with any other marketing materials because it’s a little more step-by-step than the Lakhani’s stuff. The book offered at DoublePayment.com is going to give any marketer a point in the right direction.