Dan Kennedy is my all time favorite marketing writer on the face of the earth. I have bought just about every book they guy wrote. And they are extremely helpful tools and resources!

But I must warn you! Dan Kennedy has great knowledge of the offline marketing world, but I don’t think he has much to offer in the online world. And I think we all agree that the future of marketing is all on the internet. I heard that Dan disagrees with this. I guess that is why he focus most of his energy in offline advertising.

Even though most of his books focus on offline marketing, you can still apply some of his great ideas and techniques to online marketing. So I would recommend you definitely purchase at least one Dan Kennedy book.

One thing I don’t like about Dan is that when you buy one of his less expensive marketing items, courses, or systems, he tries to sell you a big giant back end item that usually costs several thousand dollars.

I don’t like when marketing teachers try to up sell such high priced items. I really don’t like this sort of high priced back ending. Regular people like you and me can’t afford to spend thousands of dollars on a course nor do I feel that any course is even worth that much money. I currently am using a course that only cost me $99 and was well worth it.