Remember, the best way to get people to stay at your website and become “Real” serious customers is to teach them before you sell to them. What do I mean? Almost every website on the net these days is using the exact same sales method and it doesn’t work. Do you notice how almost every website just looks like one big sales letter? (more…)
Archive for the ‘Copywriting’ Category
Readers Will Love You By The Time They Read The Sales Letter
Posted by Jason Isaksen on March 19th, 2010
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Your Website And Why Less Is More
Posted by Jason Isaksen on March 19th, 2010
The most common and biggest mistake an Internet marketer can make to his/her website is to use too many pictures/graphics, animations, sounds, etc. Yes, there are a lot of cool looking gizmos and fancy options that are available to add to your website. But resist using them! (more…)
A Long-Copy Sales Letter Or Short Sales Letter?
Posted by Jason Isaksen on March 19th, 2010
There is an on-going debate about whether long sales letters work better than short sales letters or if it’s the other way around. From my experience, long sales letters always work better than short ones. But long sales letters that aren’t making any strong points or making the reader curious don’t work. (more…)
How Your Product Pricing Can Kill You
Posted by Jason Isaksen on March 19th, 2010
Product pricing is critical. Most marketers make their most jumbo mistakes when it comes to the pricing of their products or services. You should never set your product pricing up based on your cost of your product or service. Your cost should never even be much of a factor at all. What is most important is that you are charging the maximum amount your market is willing to pay you. (more…)
Pricing Your Products
Posted by Jason Isaksen on March 19th, 2010
Don’t list more than 2 or 3 free bonuses that you’re giving away with your product or service. If you have a long list of 10 or 15 free bonuses, people will be overwhelmed and not even be able to comprehend everything they’re getting. They’ll try to study each bonus and eventually think it’s either too good to be true or that the whole thing will just be too much hassle to try and actually use all those bonuses. (more…)
