During the months of June, July, and August, many people are away on vacation so I wouldn’t recommend placing any expensive ads during these months. Most years I don’t really do any advertising at all during those months, except for Pay-Per-Click Search engines. But some years I don’t even do those during the slow months.

During those slow months of June, July, and August, I try to just relax and take some vacation time myself. And while relaxing during this slow period, it’s often a great time to work on creative business tasks like creating new products or services, re-doing your website, writing articles, books, courses, etc.

During those slow months, my phone doesn’t ring much so I don’t get interrupted constantly so it’s the best time to work on projects I can’t work on during the normal hustle and bustle when things are busy. I get a lot done during those slow times, but I don’t expect to make a lot of sales, run a lot of ads, or answer the phone a lot during those months. Just don’t panic when your sales slow way down during those months. It’s completely normal. It’s also normal for business and your amount of orders/sales to slow way down during any holidays and on weekends.

One of the best business rules of thumb I follow is extremely basic and goes like this: During the cold months, orders, sales, business etc. will be good because everyone is at home and not out goofing around in the sun. And conversely, during the warm/hot months, things will be much slower because of vacations and just playing in the sun and water. This is why I spend most of my advertising budget during those cool months and I am a very aggressive marketer during those months. I get my best response during those months.