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Should you use Website Builder Software or hire a Designer?

Obviously you’ll need someone to build your website for you unless you know how to do it yourself. I don’t recommend that internet marketers learn to build websites from scratch. I’ll talk about those reasons later in this course. But there are some automatic programs that will build most of your website for you. These website building programs usually give you a variety of (more…)

Pages Your Website Must Have

Your testimonial page and other pages that your website must have There are a few basic types of pages that all websites should have. Just like a cover, a table of contents, and index is expected to be in all educational books, there are certain items that are expected to be on your website. Here they are: (more…)

Readers Will Love You By The Time They Read The Sales Letter

Remember, the best way to get people to stay at your website and become “Real” serious customers is to teach them before you sell to them. What do I mean? Almost every website on the net these days is using the exact same sales method and it doesn’t work. Do you notice how almost every website just looks like one big sales letter? (more…)

Two Completely Different Types Of Marketing

Now I’d like to take this time to go over two major different types of marketing and advertising. Direct Marketing is my favorite type of marketing. With Direct Marketing, you are talking directly to your prospect through things like magazines, ezines, direct mail, post-cards, and even search engines.

Then the idea behind Direct Marketing is to get the reader (your prospect) to take an action and do something immediately. Such as call a phone number, mail in an order form, visit a website, (more…)

Tracking Your Ads And How It Can Make You More Money

Note: Never use a hit counter that is visible on any of your web pages. Visible hit counters look amateur and you’ll lose credibility if you have one. Instead ask you host to provide you with some sort of hit tracking through your log files. Most hosts will have a control panel you can log into to see how much traffic your website is getting and on what pages that traffic tends to go to. Plus if you simply want to know how many people visited the main page of your website, log files will show you that too. (more…)

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