Another one of the biggest mistakes marketers make is forgetting to ask for the order. Yes, marketers will often do a great job of explaining the benefits, the guarantee, the bonuses, and the time limit, but after all that, many marketers forget the most important thing of all. That’s simply telling the customer exactly how to place an order and literally saying “Order right now by doing such and such.”

In all my web pages, you’ll notice I tell the customer to order very clearly then I remind them about the phenomenal guarantee. Lastly, I walk my customers step by step and click by click right through the ordering process so there’s no way they can miss.

You might even “Ask For The Order” in your P.S. at the end of your sales letter if you want to be subtle about asking for the order. It’s always a good idea to have a P.S. at the end your ad copy or sales letters. So don’t forget to tell the customer exactly how to place an order by literally saying “Click here to order right now.”